Charmilles planet
Taxibike
Number of vehicles
2 bike-taxis
Type of campaign
Street Marketing
Printing
Partial production
Duration
1 day, 8 hours of Street Marketing
Dates
November 2019
Strategy
Free race offered to the Planète Charmilles center
Promote offers for Black Friday
Data collection via participation in a contest
Our results
57 races offered
97 people transported including 53 women, 32 men and 12 children
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